The single most important strategy in content marketing today is video.
Whether it’s video on your website, Facebook, Twitter, Instagram or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
The platform I am most excited about it in terms of video is Facebook, with the new announcement of Watch, Facebook is now a direct competitor to cable television, netflix, HBO and everything else. With all the actionable data and insights, it won’t be long before they completely disrupt the entire industry.
“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.”