The world’s changing
are you changing with it?
Social media has exploded in recent years and so has our exposure to paid advertising material. We used to be exposed to about 500 ads in various forms each day in the 1970’s, in 2006 that number was closer to 5,000 ads a day. In 2017 that number doubled again to 10,000!
What worked a few years ago doesn’t work anymore, yet countless businesses are still attempting to convert their cold marketing into a paying client on the first exposure. Imagine how you’d respond to a stranger proposing to you before you even knew their name!
The secret to marketing in this digital age is via story, and the best way to tell your story is via captivating and engaging video content as you are engaging more than one of the human senses. They say a picture is worth a thousand words, imagine how much you could say with video!?
in 2019 we’re spoiled for choice, your business is most likely not the only option a consumer would consider - so you need to cut through the noise and connect with your audience on a deeper level. Today people generally buy from those who they know, like and trust. The quickest way to move a person from someone who’s never heard of your brand over to a paying client is to provide value, make a deep connection and build trust & rapport. There is no disputing that video is the most effective marketing medium to achieve this, couple that with highly targeted delivery via social media which means you’re only showing your video to people who are most likely to be interested in your product or service and you’ve got yourself the perfect storm to dominate your competitors.
The big brands are starting to realise this opportunity and will soon shift their multi-million dollar budgets from TV and print to social media video advertising. When this shift happens the price of social media marketing will skyrocket (simple supply & demand), but right now there is no cheaper and more effective way to reach thousands of people.